Business Verkeerd (Grow Slow)
In the Netherlands, one of the most popular types of coffee is “coffee verkeerd,” which translates to “coffee the wrong way.” Whenever I order it, I smile as it reminds me how I do business. Namely, turning many of the rules I was taught upside down and inside out, and doing things my own way.
In this article, I will list some of my personal rules and outlook on the business that might be viewed as nonorthodox. If you share any of them, or just disagree, please let me know!