Follow the People or Follow the Money?
We all use heuristics in our professional lives as they help us offset the energy costs associated with decision-making and better navigate our complex world. While some heuristics might be productive, others prove to be a trap (for instance, mind a long list of human cognitive errors). I recently started contemplating one heuristic that always seemed a no-brainer for me: follow the people. Was is a good bet after all?












