Research or Branding How To Effectively Self-Manage in Academia

Research or Branding? How To Effectively Self-Manage in Academia

Science is business. If you don’t understand this simple fact, you won’t get too far in academia. Unfortunately, very many of us, PhD candidates, do not understand this. This might be because, in science, the real currency differs from money. In fact, there are several currencies. The number of publications, impact factor, time. So, how to self-manage in these conditions?