YouTube

YouTube

So, when I found myself in the Silicon Valley, I realised that I had heard about almost all the new trends in business and industry, and almost all the influential figures in the Valley – from YouTube, not from press or television. This means what whatever is more or less popular in real life, becomes also popular online. Or maybe even the opposite?

YouTube culture

Just a few years back, kids posting on youtube were just a niche phenomena, aggregating a small audience of hipsters willing to watch. Now, more and more of these – usually teenage – performers, became quite popular and a good few of them collected nation-wide audience. One reason to talk about youtube culture is that, interestingly, even though it is a completely unsupervised and nonhierarchical system, the mechanisms which evolved in this community are similar to science: similar issues and similar coping strategies.